Executive Overview
"February is a short month and historically one of the slowest in the wellness industry. That said, the work we completed this month was not reactive — it was strategic. We built the infrastructure that makes everything else work: your Google Business Profile is fully optimized, your conversion tracking is live, your ads are running on the right keywords, and your homepage redesign is approved and in progress. The slow week does not concern me. The foundation we have laid does."
This report covers every deliverable completed in February, what is in progress, and the full March plan. Every decision made this month was intentional — designed to build a system that compounds over time rather than chasing short-term spikes.
Deliverables Completed
13
Out of 19 total for February
In Progress
4
Citations, Blog, GBP Posting, Headings
March Deliverables
7
Planned and ready to execute
Approved
✓
Figma homepage mockup — build in progress
February Performance Snapshot
Lead Activity — This Week
Our Analysis
February is seasonally slow for IV therapy across the board. The ~$2K revenue gap vs. January is consistent with industry patterns — not a signal that something is broken.
Online bookings without calls (Tue/Wed) are a positive signal — people are finding you on Google and booking directly. Your GBP and website booking flow are working.
The foundation we're building now — SEO, citations, content, GBP — compounds over time. March, April, and May will be noticeably stronger.
February Deliverables
Completed This Month
13 of 19 DoneTechnical Audit
Identified and documented all technical issues on your website that could be hurting your Google rankings
AI GA4 Report Setup
Google Analytics 4 configured to track conversions and AI-assisted reporting
Data will populate over time as traffic grows
Conversion Report Setup
Tracking configured to measure which traffic sources are sending you booked appointments
GBP Audit & Optimization
Your Google Business Profile fully audited — categories, services, hours, photos, and attributes all optimized
GBP Services & Product Optimization
Services on Google Maps now properly listed with keyword-rich descriptions matching what people search for
GEO Strategy & Insights
Identified the best geographic targeting areas in Sacramento and surrounding communities for ads and local SEO
Keyword Research & On-Page Recommendations
Identified the highest-value search terms your ideal clients use and mapped them to your pages
New Pages Revamp / Creation Analysis
Analyzed which pages need rewriting and which new pages need to be created — Spanish-language page is a priority
Reporting Dashboard Creation
Your custom reporting dashboard is live — traffic, leads, and rankings visible at a glance
Reputation Management Review & Suggestions
Reviewed current reviews, identified patterns, and created a strategy for generating more 5-star reviews consistently
ROI Analysis & Optimization
Analyzed current cost per lead and cost per booked appointment to ensure ad spend is working efficiently
Schema Markup Optimization
Added structured data code to your website — helps Google understand your business and improves how you appear in search results
Topic Research & Outlines
Identified the best blog topics for your audience and created outlines for your first content pieces
GBP Posts Creation
Google Business Profile posts created and ready to publish
Currently In Progress
4 ActiveGBP Posting (Publishing)
Posts are created and ready — scheduling publication now
Heading Optimization
H1/H2/H3 structure on your website pages being updated to match target keywords
Citations
Actively building and cleaning up your business listings across 50+ directories — critical for local rankings
First Blog Post
Your first SEO-optimized blog post is being written and will be published soon
Figma Mockup for Site
Visual mockup of the new homepage design approved by Ashish — homepage revamp now in progress
✓ Approved — homepage build is now unblocked
SEO Status & Insights
Technical Foundation
- Full technical audit completed
- Schema markup added
- GA4 + conversion tracking live
On-Page SEO
- Keyword research completed
- Heading structure optimization in progress
- Spanish-language page drafted
Local SEO / GBP
- GBP fully audited & optimized
- Services updated with keyword descriptions
- GBP posts ready to publish
- Citations building across 50+ directories
Key Insight
Your strongest current driver is organic search + Google reviews. People are finding you on Google, reading your reviews, and booking — without even calling. Our job is to amplify that: more pages, more keywords, more citations, and more content so that more people find you before they find a competitor.
Google Ads — Live Campaign Data
Michael's Strategic Assessment
"The campaign is performing exactly as expected for this stage. We targeted the right keywords from day one, the cost-per-click is well below industry average for IV therapy, and Google's own algorithm rates this account above average at 84.8%. The next 30 days are where this investment starts to pay off."
Campaign: IV Therapy Leads – Sacramento · Launched mid-February 2026
Impressions
2,060
Last 30 days
Clicks
188
Last 30 days
Total Spend
$491
Last 30 days
Avg. CPC
$2.45
Well below industry avg.
Last 14 Days
Feb 15 – Feb 28The campaign launched mid-February. These 14-day numbers reflect a campaign that is still in its learning phase — performance typically improves significantly in weeks 3–4 as Google's algorithm optimizes delivery.
Account Health
Google independently rates this account above average. Most new campaigns score in the 60s. Reaching 84.8% in the first two weeks reflects strong account structure and keyword targeting from the start.
Spend Efficiency Improving: -57% Cost vs. Prior Period
This is a positive signal, not a concern. As Google's algorithm learns your ideal audience, it stops showing ads to unlikely buyers and focuses spend on high-probability clicks. The budget is working smarter, not just harder. We are monitoring daily and will adjust bids proactively if needed.
Yesterday's Performance (Fri vs. prior Fri)
Clicks
7
-1 (13%)
Avg. CPC
$2.45
+$0.36
Cost
$17.17
+$0.43
Device Breakdown (Last 14 Days)
Why this matters: 80% of your ad traffic arrives on a phone. This is exactly why we pushed for the homepage revamp before scaling the budget. A fast, mobile-first page is not optional — it is the difference between a click that converts and a click that bounces. We planned for this.
Top Search Terms Triggering Your Ads
These are the searches that matter most. Someone typing "iv therapy near me" or "iv therapy sacramento" is not researching — they are ready to book. We specifically structured the campaign to target these high-intent queries and exclude broader, lower-quality traffic. That targeting decision is why the cost-per-click is efficient.
Next Optimization: Negative Keyword Refinement
As part of our ongoing management, we will review the full search terms report and add negative keywords to filter out any non-buyer queries. This is standard practice at this stage and will further improve the quality of every click.
Audience Demographics (Known Impressions)
Based on 78% of impressions with known age/gender data. The 25–44 demographic aligns precisely with LUX Wellness's ideal customer — health-conscious adults with disposable income who make decisions quickly. We did not need to adjust demographic targeting because the campaign was structured correctly from the start.
What This Means for Your Business
At $2.45 per click with 188 clicks, your total ad spend of $491 brought 188 people to your website who were actively searching for IV therapy in Sacramento. If just 5% of those visitors book an appointment — that is roughly 9 new bookings from this campaign alone. A single IV drip appointment covers the cost of several days of ad spend. As the homepage revamp goes live and the campaign matures, that conversion rate will climb.
What We Have Done and What Is Next
Campaign launched — IV Therapy Leads – Sacramento
High-intent search terms confirmed: 'iv therapy near me', 'iv therapy sacramento'
Yelp Ads paused — full budget now on Google
Optimization score: 84.8% (above average)
Review full search terms report & add negative keywords
Apply Google's keyword expansion recommendations (pushes score to 90%+)
Homepage revamp live → expect CTR and conversion rate to improve
Scale daily budget once cost-per-booking is confirmed
March Roadmap
March is when the foundation we've built in February starts showing up in your numbers. Here's what's planned:
Homepage Revamp
HighFull redesign based on the Figma mockup — cleaner layout, stronger CTAs, mobile-first. This is the key to converting more visitors into booked appointments.
Backlink Building
HighGetting other reputable websites to link to yours — a major ranking signal that tells Google your site is trustworthy and authoritative.
First Service Page
HighFull proposal and copy for your first dedicated service page — likely the Fountain of Youth or NAD+ page, targeting high-intent search terms.
GBP Posting (Ongoing)
MediumRegular posts on your Google Business Profile keep your listing active and visible in local search results.
Citations (Continued)
MediumContinuing to build and clean up your business listings across directories — this compounds over time for local rankings.
Monthly Blog Post
MediumA new SEO-optimized blog post adds a keyword-ranked page to your site every month — building long-term organic traffic.
Technical Fixes
MediumImplementing the fixes identified in the February technical audit — resolving issues that could be suppressing your rankings.
What You Should See in March
More Google visibility as citations propagate and heading optimization goes live
Homepage revamp that converts visitors into booked appointments more effectively
Google Ads relaunch (pending homepage approval) bringing in new high-intent leads
First blog post adding a new keyword-ranked page to your site
Action Items
Completed — Thank You, Ashish
Figma Homepage Mockup
Approved — homepage revamp is now in progress
Yelp Ads
Paused — budget reallocated to Google Ads
Google Ads
Live and running
Review GBP Posts Before Publishing
Medium PriorityWe'll send the Google Business Profile posts for your review before they go live — these keep your Maps listing active and visible in local search.
Next Step Marketing
Questions? Let's Talk.
Google Ads are live, Yelp is paused, and the homepage revamp is in progress. Questions about any of this? Reach out directly.
Report prepared February 27, 2026 · Next Step Marketing · Confidential — Prepared for Ashish Patel, LUX Wellness CA