Executive Overview
"February was a foundational month for HIVE Wellness. We gained access to your Google Business Profile in the final week and immediately began optimizing it. We also created social media content for your weekend events that generated strong early engagement. The GBP numbers reflect only a few days of activity since access was just granted, so March will be the first full baseline month. The social data tells a better story: Facebook views up 61%, Instagram reach up 740%. The foundation is solid and the momentum is real."
This report covers every deliverable completed this period, what is in progress, and the plan going forward. Every decision made was intentional — designed to build a system that compounds over time.
GBP Profile Views
66
Feb–Mar 2026 (partial first month)
Business Interactions
4
Declining trend — optimization in progress
Instagram Views
20.1K
+249.6% growth (last 90 days)
Facebook Views
20.2K
+61.1% growth (last 90 days)
February 2026 Performance Snapshot
Lead Activity
Our Analysis
The work completed this period is building long-term visibility. Results compound — the foundation laid now pays off in the months ahead.
Every optimization we make — GBP, SEO, ads — is designed to bring the right people to you at the right moment.
Google Business Profile
Period: Feb 2026 – Mar 2026 (partial — GBP access gained last week of February)
Profile Views
66
People who found your listing
Search Impressions
<50
Times shown in search results
Website Clicks
4
Clicks to your website
Calls
0
Calls placed from your listing
Michael's Assessment
"These numbers reflect the Feb–Mar window for a brand new listing. 66 views and 4 interactions from a profile that was only live for a few days is a solid start. The 'more searches needed' message for search terms is completely normal — Google requires a minimum threshold before showing keyword data. Once the full optimization is complete in March and the listing has been live for a full month, we will see a significant jump in all metrics. This is exactly where we expect to be at this stage."
How People Found You
Top Search Terms
More searches needed
Search term data will appear once your profile receives more impressions.
Deliverables
Completed This Period
6 DoneGoogle Business Profile Access
Gained full access to the HIVE Wellness GBP account in the final week of February.
This was the critical unlock. Everything else builds from here.
GBP Initial Audit
Reviewed current profile completeness, categories, services, and photo quality. Identified priority optimization areas.
Social Media Content Creation
Created Facebook and Instagram content for Abha's weekend wellness events.
Content drove a measurable spike in views, link clicks, and audience reach.
Content Strategy Review
Reviewed current social presence and identified content gaps and opportunities for consistent posting.
Facebook Page Description Updated
Rewrote the Facebook page description to clearly communicate what HIVE Wellness does, who it serves, and why people should choose it.
A strong description improves discoverability in Facebook search and builds immediate trust when new visitors land on the page.
Facebook Page URL Updated
Updated the Facebook page username and URL to a clean, branded address that matches the business name.
A custom Facebook URL (facebook.com/hivewellness) is easier to share, looks more professional, and strengthens brand consistency across all platforms. It also improves how the page appears in search results.
In Progress / Upcoming
4 ActiveGBP Full Optimization
Optimizing categories, services, business description, photos, and Q&A to maximize visibility in Google Maps searches.
GBP Posts Creation
Creating keyword-rich Google Business Profile posts to keep the listing active and visible in local search.
Website SEO Audit
Full technical and on-page SEO review of myhivewellness.com to identify ranking opportunities and technical issues.
Social Media Content Calendar
Building a consistent monthly content calendar for Facebook and Instagram to maintain the momentum started in February.
Upcoming Roadmap
GBP Full Optimization
HighComplete the Google Business Profile optimization started in February. This includes services, categories, photos, business description, and Q&A. A fully optimized GBP is the single highest-ROI action for local search visibility.
Website SEO Audit
HighFull audit of myhivewellness.com covering technical health, page speed, keyword targeting, and content structure. This becomes the roadmap for all future website improvements.
GBP Posts (Ongoing)
HighRegular posts on your Google Business Profile keep your listing active and signal to Google that your business is engaged. These also appear directly in Maps search results.
Social Media Content (Monthly)
MediumConsistent Facebook and Instagram content to build on the momentum from February. The data shows your audience is responding. We want to keep that energy going with a regular posting schedule.
Citation Building
MediumGetting your business listed accurately across 50+ online directories. This is a foundational local SEO signal that tells Google your business is legitimate and trustworthy.
Review Generation Strategy
MediumBuilding a simple, repeatable system for Abha to collect 5-star Google reviews from happy clients. Reviews are one of the top ranking factors for Google Maps.
Action Items
Completed
GBP Access Granted
Abha provided access to the Google Business Profile account
Event Content Approved
Social content for weekend events created and published
Review GBP Optimization Before Publishing
This MonthOnce the GBP optimization is complete, we will send Abha a preview for review before the changes go live. A quick approval keeps us on schedule.
Share Website Login for SEO Audit
This MonthTo complete the technical SEO audit of myhivewellness.com, we will need backend access or the ability to install a plugin. Abha can share credentials securely.
Michael Head Marketing
Questions? Let's Talk.
Have a question about this report or your campaign? Send a message directly below or reach out by email.
Report prepared by Michael Head, Michael Head Marketing · March 2, 2026 · Confidential — Prepared for Abha Shah, HIVE WELLNESS
Social Media Performance
Period: Dec 2, 2025 – Mar 1, 2026 (Last 90 Days)
Facebook
Views
20.2K
+61.1%
Viewers
18.7K
+374.6%
Link Clicks
1.1K
+100%
Follows
126
+100%
Visits
280
+27.9K%
Interactions
34
+100%
The spike in January aligns with the weekend event content we created. Views and link clicks jumped significantly, which tells us the content resonated with your audience and drove real traffic back to your profile.
Instagram
Views
20.1K
+249.6%
Reach
3.1K
+740.2%
Link Clicks
20
+100%
Profile Visits
142
-41.1%
Interactions
209
+45.1%
Our Approach
Instagram reach is growing fast at 740% improvement. Content interactions are up 45%. Profile visits are temporarily down as the algorithm adjusts to your new posting cadence. This is normal and will correct as consistency builds.